The key points:

• traditional publishers take a lot more than 30%
• tradtonal publishers want exclusivity
• it is really hard to get a book deal with traditional publishers

The iBook platform cuts through all that.

(Thanks to The MT show )

In 2015, however, Windows Phone will account for 16.7 percent of the smartphones shipped, up from less than 2 percent in 2011, according to the IHS iSuppli Mobile & Wireless Communications Service at information and analysis provider IHS (NYSE: IHS).

Somehow Windows phone is going to jump from 1.9% of the market in 2011 to 16.7 in 2015. How or why is not really explained in the article. There is  a self referential quote by the author on the hotness of the Nokia 900 at CES and some support from a IHS  co-worker.

What it really shows that IHS is not an information and analysis provider  but a provider of public relations stories. Which is why I suppose you buy their services.

Glazman: “Opening up everything and using only carefully chosen standards and matching the version of WebKit used by Safari would have given an immense and almost unbeatable competitive advantage to Apple, …” is just a standards religious statement of belief unfettered by actual business logic. In the real publishing world with some orientation to paper non-W3 standards such as DOC/DOCX and PDF are prevalent. Which means that people and businesses buy MS Word and Adobe Acrobat

This is supported by  Daniel Glazman! : “MS Word remains the main format requested by Publishers all around the world, and it’s not going to change any time soon, …”

ASIDE: Glazman – …These days are over, and Microsoft finally embraced Web Standards and all rejoiced. Microsoft Sharepoint has lots of W3 standards technology and its really nasty to format and develop templates for.  In contrast iBooks Author looks really nice to work with.